Out of high school Bill joined the United States Army. Bill was trained in leadership, weapons, demolitions, and combat lifesaving techniques, above and beyond the typical combat engineer. After his successful military stint, Bill went on to college. Beginning at Jamestown Community College he transferred to State University of New York at Fredonia completing a B.S. in Communications. Bill started his career in advertising as a salesman with Tri-State Outdoor Media Group, Inc. Creating systems to streamline finance, office and operational processes is an ongoing effort and throughout all of this he continues to develop the strategies and policies that will guide Advertising Advantage into the future.